How to create a watch brand? The amazing story of Furlan Marri

Furlan Marri créer une marque horlogère

How to create a watch brand? The amazing story of Furlan Marri From a brand I visited online to now a showroom located in the heart of the watch industry, in the center of Geneva. Furlan Marri is the kind of company that makes its mark and quickly settles in the industry as if it […]

Singer Reimagined, the brand initating a turning point in watchmaking

Singer tournant horlogerie

Singer Reimagined, the brand initiating a turning point in watchmaking Inspiration is the key to success. Whoever opposes it, stand up or never speak again. From Nike to Tesla through Apple, all these brands inspire their audience before selling a product. But what about watch brands? Do they seek to inspire? In recent years, we […]

The Formex Essence ThirtyNine Malachite: a question of contrast for this 3rd creation

Formex Essence ThirtyNine Malachite - article

The Formex Essence ThirtyNine Malachite A question of contrast for this 3rd creation After the Field collection, it is the turn of the Essence collection to be full of colors. Today, the Formex Essence ThirtyNine Malachite adds to the ranks of the collection while bringing freshness. The contrast between its steel case and the green […]

The Openworked Tourbillon, a second edition that reinforces Speake-Marin’s place in Haute Horlogerie

Openworked tourbillon Speake-Marin 2e edition - article

The Openworked Tourbillon, a second edition that reinforces Speake-Marin’s place in Haute Horlogerie First presented in 2019, the Openworked Tourbillon strengthened Speake-Marin’s place in Haute Horlogerie. This September 2022, the brand is back with a second edition of this complication. At the junction between modern architecture and watchmaking classicism by its complication and its movement […]

The Urwerk UR-100V UltraViolet, a simple change of color?

Urwerk UR-100V UltraViolet - article

The Urwerk UR-100V UltraViolet, a simple color change? The UR-100 collection needs no introduction. Its style is very recognizable thanks to its case and its satellite display. Already comprising several iterations, the collection has just welcomed a new one with the presentation of the UR-100V UltraViolet. Are we facing a simple reissue of an iconic […]