A look at the collaboration between Singer Reimagined and Perpétuel Gallery with Marco Borraccino and Hamdan Alhudaidi

Singer x Perpétuel Gallery - article

A look at the collaboration between Singer Reimagined and Perpétuel Gallery with Marco Borraccino and Hamdan Alhudaidi Are there healthy collaborations? At the end of 2022, the Flytrack Perpetual Limited Edition SR107 is born and seals the first collaboration between the Geneva-based brand Singer Reimagined and the Dubai-based retailer Perpétuel Gallery. We went to meet […]

A piece of the Universe history on your wrist: the Formex Space Rock Essence

Formex Essence Leggera FortyOne Space Rock - article

A piece of the Universe’s history on your wrist The Formex Space Rock Essence Is a 4.5-billion-year-old object on your wrist? Among the objects that surround us, meteorites are among those that can have this age. Visitors from another world, they allow us to learn more about our history and fascinate our eyes when they […]

“At Urwerk, we are crazy people who try!” An encounter with Pierre and Diego

Urwerk rencontre avec Pierre et Diego - article

“At Urwerk, we are crazy people who try!” An encounter with Pierre and Diego The strength of a company lies in its product, but above all in the quality of its people. This is especially true for small and medium-sized companies like Urwerk. The product stands out on its own and our numerous interviews with […]

Singer Reimagined told by Pietro Tomajer of The Limited Edition

Singer Reimagined vu par Pietro Tomajer - article

Singer Reimagined told by Pietro Tomajer of The Limited Edition Does knowledge come from experience and transmission? Knowledge and the ability to communicate are two essential elements for a reseller. He knows his products so well that he is able to explain it to his customers. It is this knowledge that we went for at […]

How to create a watch brand? The amazing story of Furlan Marri

Furlan Marri créer une marque horlogère

How to create a watch brand? The amazing story of Furlan Marri From a brand I visited online to now a showroom located in the heart of the watch industry, in the center of Geneva. Furlan Marri is the kind of company that makes its mark and quickly settles in the industry as if it […]

Singer Reimagined, the brand initating a turning point in watchmaking

Singer tournant horlogerie

Singer Reimagined, the brand initiating a turning point in watchmaking Inspiration is the key to success. Whoever opposes it, stand up or never speak again. From Nike to Tesla through Apple, all these brands inspire their audience before selling a product. But what about watch brands? Do they seek to inspire? In recent years, we […]

The Formex Essence ThirtyNine Malachite: a question of contrast for this 3rd creation

Formex Essence ThirtyNine Malachite - article

The Formex Essence ThirtyNine Malachite A question of contrast for this 3rd creation After the Field collection, it is the turn of the Essence collection to be full of colors. Today, the Formex Essence ThirtyNine Malachite adds to the ranks of the collection while bringing freshness. The contrast between its steel case and the green […]