Yema’s design, at the crossroads of vintage and modernity

Design Yema - article

Yema’s design, at the crossroads of vintage and modernity Being interested in the design of a brand is not only about the external aspect of its watches. It is above all trying to understand what the brand wants to achieve. The functionality of a watch must be coupled with the rules of design in order […]

Memory of a journey to the heart of History. What future for Furlan Marri?

Furlan Marri voyage au coeur de l'histoire - article

Memory of a journey to the heart of history What future for Furlan Marri? A watch is an opportunity! Which one? You choose. When my eyes stopped on my Furlan Marri Havana Salmon I realized that I knew little about the country and its history that inspired it. Living mainly between Geneva, La Chaud de […]

A journey into Space, the new HYT’s epic

HYT nouvelle épopée - article

A journey into space, the new HYT’s epic “HYT’s design is a futuristic and modern mechanical expression with its hybrid display due to its mecafluidic technology. It’s a spatial, spectacular design!” This is how Davide Cerrato summarized HYT. During the Wonders Week, we had the opportunity to sit down with Davide for a podcast (only […]

A life-saving encounter: when Singer Reimagined meets Agenhor

Singer rencontre salvatrice

A life-saving encounter: When Singer Reimagined meets Agenhor Did you know, Singer Reimagined might have never existed if Marco hadn’t had that conversation? During a conference given at the HEAD, Marco asked Jean-Marc Wiederrecht, founder of Agenhor, to share his experience with the students. Marco was far from imagining that this conversation would save him. […]

Singer Reimagined unveils its magic trick: the Track1 SKLT Edition

Track1 SKLT Singer Reimagined - article

Singer Reimagined unveils its magic trick: The Track1 SKLT Edition Would you rather know how a magic trick is done, or continue to ignore it so as not to be disappointed? When a brand skeletonizes one of its pieces, it faces this kind of dilemma. By revealing what was still hidden from the public eye, […]

Even a hamburger can be the origin of a watch design!

Urwerk design hamburger - article

Even a hamburger can be the origin of a watch design! On this sunny afternoon, we have an appointment at Urwerk to meet Martin Frei and talk design. A vast question that excites us. If you want to feel a certain comfort in discovering a brand, the first step is to know its history and […]

Hamad Al Marri and the establishment of Furlan Marri in the Middle East

Implentation de Furlan Marri au Moyen Orient - article

Hamad Al Marri and the implementation of Furlan Marri in the Middle East The love for watchmaking is awakened by being in contact with the product. Its history and design are the triggers of this passion. Meeting and talking with the men and women who are behind it only increases this passionate fire. If you […]