Singer Reimagined unveils its magic trick: the Track1 SKLT Edition
Singer Reimagined unveils its magic trick: The Track1 SKLT Edition Would you rather know how a magic trick is done, or continue to ignore it so as not to be disappointed? When a brand skeletonizes one of its pieces, it faces this kind of dilemma. By revealing what was still hidden from the public eye, […]
Taking the risk of reinterpreting the codes of a style. A challenge accepted by Formex!
Taking the risk of reinterpreting the codes of a style. A challenge accepted by Formex! What if you went against your love for watchmaking by creating rather than copying what you like? Would you do it? The blank page syndrome, which I am experiencing while writing these words, is the natural reaction of a creativity […]
Even a hamburger can be the origin of a watch design!
Even a hamburger can be the origin of a watch design! On this sunny afternoon, we have an appointment at Urwerk to meet Martin Frei and talk design. A vast question that excites us. If you want to feel a certain comfort in discovering a brand, the first step is to know its history and […]
Hamad Al Marri and the establishment of Furlan Marri in the Middle East
Hamad Al Marri and the implementation of Furlan Marri in the Middle East The love for watchmaking is awakened by being in contact with the product. Its history and design are the triggers of this passion. Meeting and talking with the men and women who are behind it only increases this passionate fire. If you […]
The Ripples, a Speake-Marin novelty in the heart of London
The Ripples, a Speake-Marin novelty in the heart of London The beauty of a watch lies in the details that reveal themselves to us. The newborn from Speake-Marin is a bridge between heritage and future, and we must go into its details to appreciate the future it draws for us. But what are these details […]
Urwerk’s novelty, a space-time bridge between cultures and the notion of time
Urwerk’s novelty, a space-time bridge between cultures and the notion of time Inspired by the Sun Stone exhibited in a museum in Mexico City, it is the result of a reflection carried out by the Urwerk teams around the appreciation of time by different cultures at different times in different places. And for this first […]
The end of the renovations, the beginning of a greater adventure!
The end of the renovations, the beginning of a greater adventure! In the past, we had the opportunity to talk with William Germain and Christopher Bôle during the recording of our podcast with them. But we were also able to see some of Yema’s products, among others during the release of the Wristmaster, allowing us […]
What shaped Furlan Marri
What shaped Furlan Marri “As a kid, I was one of those kids who would play construction games all day. I was into Lego and Mechanics. I would spend entire weekends making stuff up.” Here is a flange from the conversation we had with Dominique Renaud. The idea of understanding Furlan Marri led us to […]
How did the pleasure of function become central? Singer Reimagined’s design story
How did the pleasure of function become central? Singer Reimagined’s design story “I never worked to reach a level, but I always fought to do what I love. What makes me proud today is having my brand to continue doing what I love: creating.” This is the answer of Marco Borraccino, CEO of Singer Reimagined, […]
