The pleasure of creating is strewn about, but that’s the downside of running a creative company that’s a victim of its own success. But let’s get back to the creation of the REEF GMT.
Not being in the office when the project was launched nor working at Formex, I took the opportunity of this article to ask Raphael about the creative process. “Usually in our creative process, we always start by working on the case, then on the dial and finally on the hands. For the REEF GMT we first worked on the bezel. Both the case and the dial already have a strong DNA specific to the REEF collection. We just had to rely on them.
But you don’t get this visual result just like that. If the case and the dial of the REEF give guidelines, they will not design the bezel or the details of the dial by themselves.
“We achieve this result through a lot of discussions with the teams. At Formex, we are lucky to have designers who are also engineers. This saves a lot of time because the question of the project’s feasibility can be quickly resolved, allowing us to move on to other creative elements. This allows us to move on to other creative elements.