What shaped Furlan Marri
What shaped Furlan Marri “As a kid, I was one of those kids who would play construction games all day. I was into Lego and Mechanics. I would spend entire weekends making stuff up.” Here is a flange from the conversation we had with Dominique Renaud. The idea of understanding Furlan Marri led us to […]
How did the pleasure of function become central? Singer Reimagined’s design story
How did the pleasure of function become central? Singer Reimagined’s design story “I never worked to reach a level, but I always fought to do what I love. What makes me proud today is having my brand to continue doing what I love: creating.” This is the answer of Marco Borraccino, CEO of Singer Reimagined, […]
FORMEX Field, synonymous with expedition
Formex Field, synonymous with expedition I was captivated by the patina of their dials. By taking inspiration from the vintage style of the machines for the 6 different dials of this new collection, the Formex teams managed to create a strange feeling. When I took them and looked at them, I had the feeling that […]
Preservation and watchmaking savoir-faire, a strange association?
Preservation and watchmaking savoir-faire, a strange association? The weather that day was perfect. The sun’s appearances were punctuated by the dance of the clouds, allowing us to admire every nuance of the piece. Let me introduce you to it because it’s a chance to have it in your hands and there are only 10 in […]
Even after 45 years of experience, I learn something new every day
Even after 45 years of experience, I learn something new every day We are in the middle of January, the Jurassian mountains, draped in white, impose themselves on you. Faced with them, you can question human omnipotence. If we are in the Jura, it is to meet the dial maker of Formex : Cadranor. This […]
A brand is born. A story about Furlan Marri
A brand is born.A story about Furlan Marri Everyone knows you can only see the tip of the iceberg and the part underwater is usually much bigger and more impressive. It’s the same with a watch brand. You are in contact with the product and the communication surrounding it, but you are unaware of the […]
Team spirit, Formex’s key to success
Team spirit, Formex’s key to success “Alone we go fast, together we go far. “ When you’re the head of a brand, you have multiple missions. So far, nothing new. Like a captain, your goal is to get the job done, and that includes your customers, your teams, your brand and your image. How does […]
The Yema Flygraf Armée de l’Air et de l’Espace, between cohesion and solidarity
The Yema Flygraf Armée de l’Air et de l’Espace Between cohesion and solidarity. A small ladder is placed against the cabin. In a few steps, I’ll be there! Sitting with the stick between my legs and the throttle next to me! I have only one wish that the plane to come to life. For the tools […]
Furlan Marri, conquering a brand
Furlan Marri, conquering a brand Its beginnings got off to a flying start. In only 35 seconds, CHF 300 000 were collected and as a rocket, Furlan Marri made its mark. Take your coat and suitcase and come with us to Geneva, we absolutely have to understand that brand. And who better to explain this success […]
